Ruger Reintroduces Marlin 1895 SBL

PRESS RELEASE

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Sturm, Ruger & Co., Inc. Reintroduces theMarlin 1895 SBL Lever-Action Rifle

Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce the initial production and shipment of Ruger-made, Marlin lever-action rifles. Just over a year after acquiring the assets associated with the Marlin brand, Ruger is shipping the first Marlin model, the 1895 SBL chambered in 45-70 Govt.

“We are excited to officially flip the switch and let our customers know that Marlin is back,” said Ruger President and CEO, Chris Killoy. “Since the move of over 100 truckloads of equipment and inventory back in November 2020, our engineering team took the 1895 through a complete design and production review, focused on achieving the highest quality, accuracy, and performance standards.  The end result is a quality rifle, produced using modern manufacturing methods, that consumers will be sure to enjoy and proud to own.”

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This first model is just the beginning of the reintroduction of the Marlin brand and illustrates the improved manufacturing processes that deliver reliable, attractive firearms. These processes will result in the introduction of additional Marlin models, calibers and variations over the coming years.

“Being a long-time Marlin fan, I knew that we needed to take our time and make sure that our reintroduction was nothing short of perfect,” continued Killoy. “From the quality of the firearm, to clear ways for consumers to differentiate Ruger-made Marlins, we focused on getting every detail right.”

Ruger-made, Marlin 1985 SBL rifles are marked with “Mayodan, NC,” bear an “RM” or Ruger-Made serial number prefix, have the Marlin Horse and Rider logo laser engraved on its grip, and also features a red and white “bullseye” on the buttstock.

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Additional models are scheduled for release throughout the coming year; specifically, other variations of the Model 1895 as well as the reintroduction of the Model 336 and Model 1894.  Due to the anticipated strong demand and the limited quantity of Ruger-made Marlin lever-action rifles, Ruger encourages retailers to contact their distributors for availability and advises consumers not to leave deposits with retailers that do not have confirmed shipments.

To stay up-to-date on future Marlin announcements and learn more about the Marlin 1895 SBL, visit MarlinFirearms.com, Facebook.com/MarlinFirearms or Instagram.com/MarlinFirearmsOfficial.

ABOUT MARLIN FIREARMS 
Marlin Firearms are manufactured by Sturm, Ruger & Co., Inc. - one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Sturm, Ruger & Co., Inc. offers consumers almost 800 variations of more than 40 product lines, across both the Ruger and Marlin brands. For more than 70 years, Sturm, Ruger & Co., Inc. has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.